Airbnb
›Airb n Bouquinistes
Role : Planner, Art Director"Bouquinistes" are UNESCO World Heritage sites long-standing by the Seine River for centuries, selling books and other iconic goods. While the 2024 Summer Olympic Games in Paris are expected to draw millions of visitors, the Olympic Committee has temporarily removed Bouquinistes along the Seine River for safety reasons.
Airbnb has long been focused on connecting people and revitalizing communities. To preserve history while living Airbnb's core values, we’ll help Bouquiniste owners sell goods at nearby Airbnbs during the Paris Olympics.
[Bouquinistes in Airbnb]
By partnering with local Airbnb homeowners along the Seine River,
we bring back the iconic kiosks into people’s homes.
[Neon sign & Out of Home]
We let tourists and Olympic fans find our stores by customized signs on the building and billboard.
[Special Reward]
For those who can’t visit Paris but wish to support the Bouqinistes online, we also offers a way to participate in
the campaign by APP. People can book 'Bouquinistes in Airbnb' on Airbnb, and they receive exclusive goods
designed by Stéphane Ashpool, an official uniform designer for the French team.
