I’m Hyeon.
I’m an Art Director.

Hi! I am an art director based in Seoul. I majored in advertising in college and am currently working on various creative crafts.

Making a craft is really difficult, it makes my head ache, and sometimes
i want to give up, but well,,,, the feeling of accomplishment when i complete it all! That's what keeps me going. And I tend to be inspired by everything I love. Love you all!

Here’s a little POV through my lens. 

Contact

kgh07120@gmail.com

Vimeo

Experience

Musinsa|Producer Assistant|2023.04 - 2023.08

Advertising agency IMFORM|Art Director|2021.10 - 2022.06

Seoul Metropolitan Council|Intern|2021.07 - 2021.08

School

Kwangwoon University|Advertising major l 2018 - 2023

Openlearn AcademyPortfolio School l 2023 - 2024

Press

Recognition

2024 CLIO Awards
Sliver|Airb n bouquinistes / Interactive & Experiential
Bronze|Airb n bouquinistes / Integrated
Bronze|The last frame / Public Affairs
Bronze|Fantasize / Use of Talent & Influencers
Shortlist|The last frame / Integrated
Shortlist|The last frame / Ambient
Shortlist|Fantasize / Social Media
Shortlist|Fantasize / User Generated Content

2024 Young ones
Silver|Coded for a better tomorrow / Film&Video
Silver|Radical beauty / Integrated
Bronze|Radical beauty / Experiential & Immersive
Merit|Coded for a better tomorrow / Integrated
Merit|Fantasize / Social Media
Merit|Fantasize / Interactive, Social Media
Merit|Fantasize / Interactive, Online&Mobile
Merit|The last frame / Advertising
Merit|Chant for winning / Integrated
Merit|Chant for winning / Interactive

2024 Addy Awards (AAF)
Best of show|The last frame / Integrated
Gold|The last frame / Out-Of-Home
Gold|The last frame / Social Media
Gold|Airb n bouquinistes / Point of Purchase
Gold I Airb n bouquinistes / Special Event Materials
Gold I Airb n bouquinistes / Direct Marketing
Silver I Airb n bouquinistes / Out-Of-Home
Silver I Airb n bouquinistes / Single Occurrence or Installation
Silver I Airb n bouquinistes / Campaign
Silver I Airb n bouquinistes / Single Execution
Silver I Airb n bouquinistes / Consumer Campaign
Silver I Coded for a better tomorrow / Social Media

2024 D&AD Awards
Portfolio Winner
Yellow Pencil|Corner pack
Wood Pencil|The most inspiring sex

2024 Newyork Festivals
Bronze|Airb n bouquinistes / Public Relations
Bronze|Airb n bouquinistes / Direct & Collateral
Bronze|Airb n bouquinistes / Positive World Impact
Finalist|Airb n bouquinistes / Art Direction
Finalist|Radical beauty / Digital & Mobile
Finalist|Radical beauty / Public Relations
Finalist|Radical beauty / Avant-Garde & Innovative

2024 ANDY Awards
Shortlist|The last frame
Shortlist|Chant for winning