Hunts
›Less Waste, More Tomatoes
Role : Planner, Art DirectorTomatoes are the reason that all the ketchup brands exist.
But ironically, a bunch of ketchup packet waste hurts tomatoes.
We noticed that the biggest ketchup brand, Heinz, produces 11 billion ketchup packets annually, threatening our Mother Nature and most importantly, Tomatoes. So, we started a movement for less packet waste and more fresh tomatoes.
[Print]
We kicked off the campaign by turning heinz’s packet wastes found everywhere into our ads.
[Social]
We added a QR code that links to an Instagram filter
so anyone can participate in this campaign just by taking a photo.
[Installation]
Next, we turned the packets that could be potentially wasted into a currency you can exchange
with a bottle of Hunt's ketchup at Hunt's exchanges.
Finally, we returned the collected packets to Heinz to prevent them from indiscriminately producing those packets.
