Notco
›Coded For A Better Tomorrow
Role : Planner, Art DirectorNotCo has released a new product, NotHangover, a hangover treatment that has been developed with their AI, Giuseppe. Now they have launched a campaign celebrating the product's release.
Today, AIs are often perceived as bringing a dark future for humanity; NotCo aims to flip the narrative. This campaign presents NotHangover in the light of AIs like NotCo’s Giuseppe working for humanity’s better future.
[Film]
Inspired by the PSA style by ASPCA, this film is a call to action from NotCo’s AI Giuseppe for AIs worldwide
to join the human side, challenging them to use their technology for a brighter tomorrow.
NotHangover, a drink coded for a better tomorrow, is just the start of this initiative.
What would you do for humanity's future?
[Out of home]
NotCo launched a unique OOH featuring Giuseppe, our AI, delivering a message in its native language—coding.
At first, the screen appears to be a glitched blue screen, sparking deliberate confusion. Scanning the QR code gives access to a mission: decode the message. Successfully decoding it unlocks an exclusive promo code for our latest product, NotHangover. This OOH is designed to grab the attention of tech nerds, our main campaign target.
The message covered both online platforms and offline locations near tech companies,
as well as websites commonly used by engineers.
[Print]
Step into the hangover-free mornings of tomorrow with our OOH series. Mimicking AI prompt formats, each image highlights vibrant human moments, from morning yoga to moment with children.
Credit: Gahyeon Kim, Yul Han, Chaeyoung Moon